Privacy policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Mardom Deutschland GmbH, Haynauer Str. 62-64, 12249 Berlin, Deutschland, Tel.: +49 (0)30 - 747 63 05 - 0, Fax: +49 (0)30 - 827 04 60 - 4, E-Mail: info@mardomdecor.shop. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The controller has appointed a data protection officer, who can be contacted as follows "Data Protection Officer, Haynauer Str. 62-64, 12249 Berlin, Tel. +49(0) 30 - 74763050, datenschutzbeauftragter@mardom-decor.de"

2) Data collection when visiting our website

2.1 When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the site server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymised form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller). You can recognise an encrypted connection by the character string "https://" and the lock symbol in your browser line.

3) Hosting & content delivery network

For the hosting of our website and the presentation of the page content, we use a provider that provides its services itself or through selected subcontractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

4) Cookies

We use cookies, i.e. small text files that are stored on your end device, to make visiting our website attractive and to enable the use of certain functions. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for longer and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can find the storage period in the cookie settings overview of your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR if consent has been given or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Making contact

5.1 Smartsupp

This website uses a live chat system from the following provider: smartsupp.com, s.r.o., Milady Horakove 13, 60200 Brno, Czech Republic

The processing of personal data transmitted via the chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR, because it is necessary for the initiation or execution of the contract, or in accordance with Art. 6 para. 1 lit. f GDPR due to our legitimate interest in the effective support of our website visitors.
Your data transmitted in this way will be deleted, subject to conflicting statutory retention periods, once the matter in question has been conclusively clarified.

In addition, further information may be collected and analysed using cookies for the purpose of creating pseudonymised user profiles; however, this information is not used to identify you personally and is not merged with other data records. If this information has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation purposes.

The setting of cookies can be prevented by appropriate browser settings. In this case, however, the functionality of our website may be restricted. You can object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

5.2 When you contact us (e.g. via contact form or email), personal data is processed exclusively for the purpose of processing and responding to your enquiry and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.

Your customer account can be cancelled at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.

7) Use of customer data for direct advertising

Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending newsletters, which ensures that you only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. We store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the controller named at the beginning. After cancellation, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact data you provided when placing the order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

To process your order, we also work together with the following service provider(s), who support us in whole or in part in the fulfilment of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 We work with external shipping partners to fulfil our contractual obligations to our customers. We pass on your name and your delivery address and, if necessary for delivery, your telephone number to a shipping partner selected by us exclusively for the purpose of delivering goods in accordance with Art. 6 para. 1 lit. b GDPR.

8.3 Transfer of personal data to shipping service providers

- Cargoboard

We use the following provider as our transport service provider: Cargoboard GmbH & Co KG, Technologiepark 22, 33100 Paderborn, Germany

We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The information will only be passed on if this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or notification of delivery is not possible.

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.
- DPD

We use the following provider as our transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.
- We use the following provider as our transport service provider: Emons Services GmbH, Haus 65 Leskan Lofts, Waltherstraße 49 - 51, 51069 Cologne

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.
- FedEx

We use the following provider as our transport service provider: FedEx Express Germany GmbH, Langer Kornweg 34 k,65451 Kelsterbach, Germany

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.
- GLS

We use the following provider as our transport service provider: General Logistics Systems Germany GmbH & Co OHG, GLS Germany-Straße 1 - 7, 36286 Neuenstein, Germany

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.
- Hermes

We use the following provider as our transport service provider: Hermes Logistik Gruppe Deutschland GmbH, Essener Straße 89, 22419 Hamburg, Germany

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.
- Austrian Post

We use the following provider as our transport service provider: Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.
- Raben

We use the following provider as our transport service provider: Raben Trans European Germany GmbH, Holländerstraße 11, 68219 Mannheim

We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The information will only be passed on if this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or notification of delivery is not possible.

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.

8.4 Use of payment service providers (payment services)

- Amazon Pay

One or more online payment methods of the following provider are available on this website Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg

If you select a payment method of the provider for which you make an advance payment (such as credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) and information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.
- Apple Pay

If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the "Apple Pay" function of your iOS, watchOS or macOS device by charging a payment card deposited with "Apple Pay". Apple Pay uses security functions that are integrated into the hardware and software of your device to protect your transactions. To authorise a payment, you therefore need to enter a code that you have previously specified and verify it using the Face ID or Touch ID function on your device.

For the purpose of payment processing, the information you provide during the order process, along with information about your order, will be forwarded to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to process the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the success of the payment.

If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Apple stores anonymised transaction data, including the approximate purchase amount, the approximate date and time and whether the transaction was successfully completed. This anonymisation completely excludes any personal reference. Apple uses the anonymised data to improve Apple Pay and other Apple products and services.

If you use Apple Pay on your iPhone or Apple Watch to complete a purchase that you have made via Safari on your Mac, the Mac and the authorisation device communicate via an encrypted channel on the Apple servers. Apple does not process or store any of this information in a format that can be used to identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and deactivate "Allow payments on Mac".

You can find further information on data protection with Apple Pay at the following Internet address: https://support.apple.com /en-en-de /HT203027
- giropay

One or more online payment methods of the following provider are available on this website: paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany

If you select a payment method of the provider for which you make an advance payment (such as credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.
- Google Pay

If you opt for the "Google Pay" payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment will be processed via the "Google Pay" application on your device with at least Android 4.4 ("KitKat") and has an NFC function by charging a payment card deposited with Google Pay or a payment system verified there (e.g. PayPal). To authorise a payment via Google Pay of more than €25, your mobile device must first be unlocked using the verification measure set up in each case (e.g. facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the order process, together with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the source website, which is used to verify that a payment has been made. This transaction number does not contain any information about the real payment data of your means of payment stored with Google Pay, but is created and transmitted as a uniquely valid numerical token. For all transactions via Google Pay, Google only acts as an intermediary for processing the payment process. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the payment method stored with Google Pay.

If personal data is processed during the described transfers, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Google reserves the right to collect, store and analyse certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photos that you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.

According to Google, this processing is carried out exclusively in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in proper accounting, verification of transaction data and optimisation and maintenance of the functionality of the Google Pay service.

Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when other Google services are used.

The Google Pay terms of use can be found here:

https://payments.google.com/payments /apis-secure /u /0 /get_legal_document ?ldo=0 &ldt=googlepaytos&ldl=en
Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com /payments/apis-secure /get_legal_document ?ldo=0 &ldt=privacynotice&ldl=en
- Klarna

One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method of the provider for which you pay in advance (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method for which the provider makes advance payment (such as invoice or instalment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, e-mail address, telephone number, possibly data on an alternative means of payment) during the order process.

In order to safeguard our legitimate interest in determining the solvency of our customers, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. On the basis of the personal data provided by you and other data (such as shopping basket, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

In addition to internal provider criteria in accordance with Art. 6 para. 1 lit. f GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision as part of the application review:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be authorised to process your personal data if this is necessary to process payments in accordance with the contract.
- Mollie

One or more online payment methods from the following provider are available on this website: Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, The Netherlands

One or more online payment methods of the following provider are available on this website PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider for which you make advance payment, the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method for which we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, e-mail address, telephone number, data on an alternative means of payment, if applicable) during the order process.

In order to safeguard our legitimate interest in determining your solvency in such cases, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. On the basis of the personal data provided by you and other data (such as shopping basket, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be authorised to process your personal data if this is necessary for contractual payment processing.
- Paypal Checkout

This website uses PayPal Checkout, an online payment system from PayPal, which is made up of PayPal's own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The data is passed on in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be authorised to process your personal data if this is necessary for contractual payment processing.

If the PayPal payment method "purchase on account" is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, whereupon PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to process the payment. The legal basis in each case is Art. 6 para. 1 lit. b GDPR. In this case, RatePay carries out an identity and credit check in its own name to determine solvency in accordance with the principle already mentioned above and passes on your payment data to credit agencies on the basis of the legitimate interest in determining solvency in accordance with Art. 6 para. 1 lit. f GDPR. A list of the credit agencies that Ratepay may use can be found here: https://www.ratepay.com /legal-payment-creditagencies /

When using the payment method of a local third-party provider, your payment data will first be passed on to PayPal in preparation for payment in accordance with Art. 6 para. 1 lit. b GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the corresponding provider in order to process the payment in accordance with Art. 6 para. 1 lit. b GDPR:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Bruges, Belgium) - bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Bruges, Belgium)ssel, Belgium)
- blik (Polski Standard P&lstrok;atno&sacute;ci sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Pozna&nacute;, Poland)

For further information on data protection, please refer to PayPal's privacy policy: https://www.paypal.com /de /legalhub /paypal /privacy-full
- Sofortüberweisung

One or more online payment methods of the following provider are available on this website Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden

8.5 We reserve the right to pass on your data to the debt collection service provider mediaFinanz GmbH, Weiße Breite 5, 49084 Osnabrück, Germany, if our payment claim has not been settled despite a previous reminder. In this case, the debt will be collected directly by the debt collection service provider.

The transfer of your data serves the fulfilment of the contract in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR and the protection of our legitimate interests, which predominate in the context of a balancing of interests, in the effective assertion or enforcement of our payment claim in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

9) Web analysis services

Google Analytics 4

This website uses Google Analytics 4, a web analysis service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables your use of our website to be analysed.

By default, Google Analytics sets 4 cookies when you visit the website, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transferred to Google servers and processed there. Transmission to Google LLC, based in the USA, is also possible.

Google uses the information collected on our behalf to analyse your use of the website, to compile reports on website activity for us and to provide other services relating to website activity and internet usage. The abbreviated IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of cancellation, please deactivate this service using the "cookie consent tool" provided on the website.

We have concluded an order processing contract with Google that ensures the protection of our website visitors' data and prohibits unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl /de /privacy /, https://policies.google.com /privacy ?hl=de &gl=de and at https://policies.google.com /technologies /partner-sites

Demographic features
Google Analytics 4 uses the special "demographic features" function and can use it to generate statistics that make statements about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalised ads and have linked your devices to your Google account, Google can analyse your usage behaviour across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can deactivate the "Personalised advertising" function in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com /My-Ad-Center-Help /answer /12155764 ?hl=en
You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=en

UserIDs
The "UserIDs" function can be used on this website as an extension to Google Analytics 4. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website and log in with this account on different devices, your activities, including conversions, can be analysed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10) Retargeting/remarketing and conversion tracking

10.1 Meta Pixel

Within our online offering, we use the "Meta Pixel" service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")

If a user clicks on an advert placed by us on Facebook and/or Instagram, "Meta Pixel" is used to add a parameter to the URL of our linked page. This URL parameter is then entered into the user's browser after redirection by a cookie that our linked page sets itself.

This makes it possible for Meta to determine the visitors to our online offering as a target group for the display of adverts. Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Meta (so-called "custom audiences").

On the other hand, the "Meta Pixel" can be used to track whether users have been redirected to our website after clicking on an advert and what actions they take there (so-called "conversion tracking").

The data collected is anonymous to us and therefore does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to create target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to our website.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.

Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com /technologies /partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google /intl /en /privacy / and https://www.google.de /policies /privacy /

10.3 Microsoft Advertising

This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

This makes it possible to target visitors to our website with personalised, interest-based advertising who have already shown an interest in our shop and our products. The advertising material is displayed on the basis of a cookie-based analysis of previous and current user behaviour, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymised data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. They are used to display adverts that are highly likely to match your product and information interests.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.

11) Site functionalities

11.1 Vimeo

This website uses plugins to display and play videos from the following provider: Vimeo.com, Inc, 330 West 34th Street, 10th Floor, New York, NY 10001, USA

When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. Certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, compile playback statistics and prevent abusive behaviour.

If you are logged into a user account with the provider during your visit to the site, your data will be assigned directly to your account when you click on a video. If you do not wish your data to be associated with your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies for reading information on the end device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.

11.2 YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to Google LLC, USA

When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the content, at the latest when the video is played. Certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, compile playback statistics and prevent abusive behaviour.

11.3 Firebase Authentication

On our website, we use the service of the following provider to verify registration and login attempts for protected page areas: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google")

Based solely on our legitimate interest in maintaining the structure and data security of our website, your login data (email, user name and password) will be forwarded to the provider for authentication in accordance with Art. 6 para. 1 lit. f GDPR in order to decide whether to approve the login attempt.

In addition to the transmission of data to the above-mentioned provider location, data may also be transmitted to Google LLC, USA

We have concluded an order processing contract with the provider, which protects the data of our website visitors and prohibits the transfer of data to third parties.

11.4 ShopVote graphics

Graphic elements from the following provider are integrated on our website to display external customer ratings and/or an externally awarded quality mark: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany

When you call up a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements properly. During this process, certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed in the process, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.

12) Tools and miscellaneous

Cookie consent tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they access the website in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user's end device if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13) Rights of the data subject

13.1 The applicable data protection law grants you the following data subject rights (information and intervention rights) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective exercise requirements:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 para. 3 GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION.REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS.OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and - if applicable - additionally by the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of express consent in accordance with Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you withdraw your consent.

If there are statutory retention periods for data that is processed in the context of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for contract fulfilment or contract initiation and/or we no longer have a legitimate interest in further storage.

When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defence of legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Copyright notice: This privacy policy was created by the specialist lawyers at IT-Recht Kanzlei and is protected by copyright(https://www.it-recht-kanzlei.de)

Status: 06.12.2025, 03:52:52